The Host-age Situation
The MMA SMARTIES honours the most effective modern marketing in South Africa. There wasn’t much time (+/- 10 days), nor a budget (+/- R 30k) to emphasize the fact that the awards were free to enter. We needed a simple digital idea that promoted excellence in a digital ecosystem. So we decided to have heavy-weight CEO and CMO prospects (Our judging panel) hold the website domains of their creative agency counterparts for ransom until they entered the awards. A HOST-age situation... if you will. Account Management - Carla Fine Animator - Gavin Angove Back-end Developer - Suresh Kumar Brand Representative/Client - Luisa Mazinter Chief Creative Officer - Matthew Barnes Creative Director - Tristan Vogt Data Planner - Ryan Campher Designer - Lorenzo Plaatjies Digital Strategist - Sarah-jane Lowes Executive Creative Directors - Molefi Thulo & Peter Little Front-end Developer - Shan Gray Head of Digital - Melissa Carney Information Architect - Abigail Phiri Project Manager - Thandeka Ndi