As a part of a global editorial project - we set out to celebrate MINI John Cooper Works’ rebellious spirit by tracing its racing DNA from 1946 to today, where performance meets electric innovation. Working closely with MINI ambassador Charlie Cooper, we crafted a multimedia visual journey that fuses motorsport heritage with the brand’s modern design language to bring the story to our audience.
Eighty years of form, speed, and story.
Agency: Creative Direction // Anna Allen & Jessica Gronau - CopyWriting // Camilla O'Riley - Art Direction & Design // Natasha Fourie | Animation and Post-production // MuscleBeaver - München, Bavaria